While you are shopping for digital marketing books, make sure you do not overlook a key factor — what the title says about the product. As soon as you see "Digital Marketing Books" on the cover, you know that it's a sales book. In fact, there are probably more sales books on Amazon than there are digital marketing books in print.
The main selling point is "digital." Don't think for a minute that this doesn't apply to actual marketing. Selling offline or online is digital marketing. You can't get by without it, and everyone who's run a business knows that.
E-Books are a perfect example of this. If you've ever purchased one of these e-books, you're buying into the "digital" marketing part of the equation. And, if you buy a mass e-book on how to make more money, you're probably getting something that is actually a sales pitch. Avoid any book that starts out with the words "more money," because they are most likely sales ploys.
I find good titles as less common as opposed to good titles that sell. The sales pitch works much better than a "secret" that only few people know about. Find some examples of the best digital marketing books on Amazon and test them out, if possible.
Many of the publishers do indeed have the book title, but don't publish the cover design. You need a couple of seconds to notice the differences. If you have trouble seeing the difference, look at the blurbs and then go back and see if they all match.
Lastly, do your homework. Go through the text, if possible, read the sample chapter(s) and see if you can spot the ones that offer solid advice. If you can't, consider reading through the whole book until you do.
Nowadays, it's not uncommon for a writer to learn as he or she writes. One example is the use of the first person in the present tense, or an embedded paragraph inside the body. These are all indications that the writer has more experience than his or her readers.
When you write something and don't get what you expect, and you don't get it right. This means that the writer is not a specialist in his or her field. Sometimes, he or she will get one idea right but cannot get the same idea across in the same manner in another piece of writing.
Although that may sound harsh, it is exactly how many writers write when they start off and forget the lessons that they learned as a result of their mistakes in the past. One example would be an outline that was not followed to the letter, or one that did not follow the proper style. Always remember, if you get it wrong, it's because you got it wrong.
If you use your own right to write a book, it's simply not a "digital marketing book." It's fiction. There is no place for e-books on Amazon.
So, if you want to know about the best marketing book, then turn to the experts who actually produce books on digital marketing. They write them because they understand the business and will always provide quality content. You know they know how to market and promote digital products well.
So you can have the best digital marketing book, but you won't find it if you don't search for it. If you want a digital marketing book, find one that will stand apart from the rest, and a book that will prove to be as worthwhile as the other material available on the subject.
