Without good search engine optimization, you have little chance of ranking high in search engines. Search engines like Google use algorithms to determine the relevance of your web page and its position in the listings, and without understanding how to do this, you have little chance of success.
By far the best traffic is free traffic, and unless you're an expert at using pay-per-click advertising techniques like Google AdWords, you will be willing to spend a lot of money making up for your SEO mistakes. 99% of those who hope to start their online business fail to make money: mainly because they don't know how to promote their website.
Of course, that's not the only reason and you don't always need a website, but if you do need one to promote your products or services, then you must understand the principles of SEO to achieve the highest position on the list. SEO Search Engine Optimization (seo zoekmachine optimalisatie in Dutch) is a way to tell search engines what each page on your website is and how relevant it is to the search terms (keywords) used by anyone looking for information about your niche.
It is not enough to have a good-looking and well-designed website with very good content on your site. You must manipulate search engine algorithms to calculate the high degree of relevance of your pages to the needs of those who use Google and other search engines to find information. Algorithms are mathematical formulas. They can't see your amazing graphics and web designs.
They read the source code of your website, including the text. You can give more weight to the important words on your page by formatting them properly so the algorithm can determine the topic of the page accurately. Getting spiders crawling your site should be where you want it to be, and good site design, site navigation, and internal linking structure are all part of that.