Augmented reality is the juxtaposition of data generated by apps or software over reality. This technology has been around for a long time, and it is used both commercially as well as military purposes. The technology gained more prominence with Google's Project Glass.
Businesses can make use of 3D animation with the help of professionals. Businesses can partner with an app developer to create powerful tools that will enhance students' learning experience.
Many businesses are now taking advantage of this computer-mediated reality. This makes it easier for them to do their job and much easier for their staff to understand.
Augmented reality can be used to give you useful information in real-time. Imagine holding your smartphone up to your car's hood, and seeing the individual parts labeled accordingly. Imagine walking through a new neighborhood and finding that your smartphone can quickly access information about nearby restaurants or drug stores.
Retailers are beginning to incorporate augmented reality into their digital marketing campaigns. An enhanced shopping experience can be a benefit to consumers as well. Imagine being able to visualize how a fashion accessory looks when you wear it, without ever actually buying it. You don't have to think too hard if you're thinking of buying a new couch to match your living room.