Brochures are an excellent way to advertise your business, your services or your products in Sydney. Any brochure that is advertising a product or a service has one singular aim – to make the buyer pick it up and read the content – which means that brochure designs must be original, unusual and eye-catching enough to entice the consumer to reach out for them. To know more about brochure design in Sydney visit https://www.emediacreative.com.au/brochures.
A brochure that is lying at a checkout counter always has other brochures to compete with, so what makes a successful brochure stand out from the crowd? What would make you pick out a particular brochure from a stack? If you think about that, you will realize that either the color attracted you in some way or the brochure looked "different" or it featured a product that caught your interest.
The use of color is always important in brochure designs. Innovative ways to use colors and unusual combinations immediately catch the eye. For example, a single, flat, clean color adjusted with blank spaces and an attractive font in a contrasting color is very striking, if you want to keep your brochure simple but dramatic.
Using painted brushstrokes as a backdrop is also very effective, particularly if the background looks like a canvas or an old piece of parchment. It can give the brochure a creative touch, making it look like a work of art, unusual and attractive – if your product fits this theme, of course.