Email marketing is the most appropriate approach to think about for almost every business today. Not only is using emails incredibly cheap, but it absolutely models the way most small businesses do their marketing in the first place.
Here are 5 top reasons why you should consider small business email marketing today:
Email is cheap
Email marketing is incredibly profitable. Even with a direct mail campaign, small business email marketing can easily fit into your budget and will pay for itself in no time. You can find email marketing solutions for small businesses via https:/
Email saves time and resources
Any business can easily set up a small business email marketing campaign. There is no need to hire new staff, nor is the task a major responsibility for current staff. Once a system is in place, it is very easy to send email without having to install any software or call the designer.
Email can be tracked
You can see how many prospects have opened your email, clicked on a link within the email, and if they have actually converted to do what the email proposed, like buy something. With direct mail marketing, on the other hand, you don't know who is reading your flyer and who is throwing it away.
Email and the trust factor
Most small businesses are successful as they often provide better personalized customer service than their larger competitors. Your correspondence is often considered more authentic. Therefore, people are more likely to give their email address to a small business they have come to know and trust than to a large corporation.