How To Make PPC Bid Management Profitable

Online advertising campaigns with major search engines can be expensive and confusing. PPC bidding should only be used when it is realistically possible to spend. 

The first step in managing your PPC bids is to determine the maximum CPC (cost-per-click) for a keyword phrase. It can change over time and vary from search engines to the next. You can get more information about the PPC management system via

Start with an educated guess if you don't know what the value is. It could be based either on a thumb rule or other internal factors, such as profit margins. Let's say you bid on the keyword shoe but don't know your maximum CPC.

The First Method

CPC can be estimated by computing the average of the top five bids on the overture. The current bids are between USD 0.310 and USD 0.51. This is your maximum CPC. You can also use profit margins to calculate CPC.

Second Method

Another way to approach CPC would be to have an ad budget based on revenue. If you want to spend 15% of your revenue on advertising, the ad spending would be USD 13.5 per shoe.

Assuming a conversion rate of one percent, you will get 13.5 cents per click. The progress of your ad campaign and the conversion rate can be used to adjust the CPC.

PPC is a flexible, effective, and quick way to increase your online presence and draw traffic. PPC is a new way to market online. It can be combined with specialized and strategic PPC Bid Management services.