NFC Tags For Effective Marketing

NFC Tags has taken marketing to a completely different level from what it was just a few years ago – and that is what innovation is all about. 

It is a revolutionary technique that uses Near Field Communication and Quick Response technology in order to increase brand exposure and provide product information to users of smart phones.

How NFC Tags And Technology Is Used

Near Field Communication (NFC) technology is a wireless method of sending digital data from one device to the other at a maximum distance of 10 cm, which connects electronic devices and make transactions.

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When a smart phone mobile phone comes in a range of 4 to 10 centimeters of an NFC tag on another device, it can identify the tag and there can be an exchange of data between the two devices. This technology is based on Radio Frequency Identification and is mostly used for contact less payments and very good for proximity marketing.

NFC tag is being used extensively to transmit information to the smart phone users. The tag will take the customer to a web page that has a marketing content is updated and refreshed by the company’s website.

NFC tags can be used for two-way communication, consumers can interact with the company via their mobile phones whenever and wherever they like. Social relationships can be built easily via this method and brand reputation will increase because of social communication to be built. 

NFC tags can be placed on almost anything makes them very versatile.